A total of 2,400 entries have been received for the public nominations phase of the 2nd edition of Ghana Makeup Awards.
Makeup Ghana, organisers of the award ceremony described the figure as unprecedented in the history of the award ceremony.
Public nominations came from all across Ghana, reflecting a nationwide interest in the Awards. This nationwide participation can also be attributed in part to the Regional Tours across Kumasi, Tamale and Bolgatanga by the organisers. Public Nomination entries were received after the public was asked to nominate their best makeup artists, brands and retailers for various categories ahead of the Awards in April.
The Ghana Makeup Awards Board is currently undertaking a process to identify and shortlist unique nominees from the 2400 public nomination entries. Shortlisted Nominees will submit their Official Awards Nominations to satisfy all requirements and prove their eligibility in various categories. Four Finalists per category will then be announced to compete formally in the 2nd Ghana Makeup Awards.
The 2nd Ghana Makeup Awards will be held on April 28 at the prestigious Kempinski Gold Coast City Hotel in Accra. The Awards are being held as part of a week-long celebration dubbed Makeup & Beauty Week, which among other objectives seeks to highlight the economic impact of the Ghanaian and African Makeup and Beauty industries.
The Makeup & Beauty Week is to celebrate, reward and promote stakeholders in the makeup and beauty industry in Ghana. They includes artists, brands, retailers, wholesalers, consumers, industry advocates and public-sector partners of the makeup and beauty industry in Ghana.
The Makeup & Beauty Week also includes the Africa Makeup & Beauty Fair (AMB Fair) to showcase and connect the Ghanaian makeup and beauty industry to African and global consumers, vendors, partners and service providers. AMB Fair includes exhibitions, workshops & seminars, training, makeup runway shows and live demos. Exhibitors are also expected from Nigeria and other parts of the continent.
The 2018 Makeup & Beauty Week is being organised by Makeup Ghana with the support of the Ministry of Tourism, Arts and Culture.