The first Africa Luxury Dialogue event took place in Ghana recently as a forum that explored the luxury landscape in West Africa. Hosted by Accra based boutique digital marketing and media agency WaxPrint Media, the event featured representative from international luxury brands from all sectors including LVMH Meet Hennessy, Versace Collection, Mercedes-Benz, Kempinski Hotel and Remy Martin – alongside Nigerian and Ghanaian luxury enterpreneurs and thought leaders like Roberta Annan, Fred Deegbe, Jewel Arthur, Ken Kwaku Nimo, Tamara Jonah-Goka.
Also among the 300 influential professionals, influencers and celebrities were Nana Ama Botchwey; beauty personality Debbs Bjuku, New York based celebrity stylist Rachael Johnson, Actress Salma Mumin, Actress/Producer Ama K. Abebrese and Media personalities like KOD, Lexis Bill and Eli Kharis.
The concept of luxury is not new to Africa, however it’s still relatively new to many established global brands who are just beginning to see the region as a viable market. It was important for us to host Africa Luxury Dialogue on the continent, especially in Accra and host a collective of stakeholder voices in the local luxury landscape who also have a wealth of experience in Europe, North America and Africa says Muhammida El Muhajir, director of Strategy at WaxPrint Media.
The opening panel discussion, International Luxury from Global to West Africa was moderated by Roberta Annan, Managing Partner of Roberta Annan Capital Partners and included Panelists Manish Nambiar, GM of Kempinski Hotel, Asad Nazir, CEO of Silver Star Auto/Mercedes-Benz, Viola Larbi; GM of Versace Collection Ghana, Armand Faure, Brand Ambassador at Remy Martin who shared their professional and personal experiences working for prestigious luxury brands in Africa and their vision for it’s future evolution.
The panel reiterated the importance of global brands collaborating with local partners to create a truly personalized and localized experience for clients. The program continued with a series of intimate interactive dialogues and presentations between luxury entrepreneurs, thought leaders and brand representative. Fred Deegbe, founder of Heel the World Footwear, and Ken Kwaku Nimo, author of Luxury Fashion in Africa: History, Brand and Contemporary issues discussed building an indigenous African brand and sourcing materials and manufacturing locally to meet international standards.
Aldo Manfreda, a luxury retail specialist and Tamara Jonah-Goka, founder of Lionhearts Events explored creating unique local experiences that reflect both an African and global perspectives, Wellington Bandon, founder of Portal Forest Estates and Mahammida El Muhajir, director of strategy at the WaxPrint Media engaged in dialogue focused on sustainability as luxury and Baileys 20+ years work developing a forest and nature eco-system as sustainable business model. See the images below!