Leading Cosmetics production company in West Africa, Ghandour Cosmetics Limited has recognized it’s cherished clients for their efforts and achievements. This was set in motion at the company’s maiden edition of the annual Clients Appreciation Dinner held in Accra Ghana, on December 21, 2019. The dinner saw clients from across Ghana, it was a night that offered opportunity to strengthen bonds by getting to know each other more and also enhance business relationship.
With over twenty three years (23 years) of experience in operating in Ghana, the firm boasts of the brands that are leading in top-of-mind awareness for cosmetics in the country. Speaking at the dinner, Tanal Ghandour, Founder and Managing Director of Ghandour Cosmetics Limited recounted the genesis of the company and how it came by the Clients Appreciation Dinner.
“We are so proud to reach where we are, I remember when we first came to Ghana, over twenty (20 years) ago we started this, we were going to the market to ask people; we’re going to produce some cosmetics in Ghana. Everybody was saying no, don’t put ‘Made in Ghana’ on it and I was very offended. That was not a good advice because people wanted imported products and not Ghanaian products. Contrary to what we were advised initially, we decided to put ‘Made in Ghana’ on all the products. And today, here we are, we’re producing good products and everybody is happy to use ‘Made in Ghana’.
“Now, even the export market also have great preference for Ghanaian products; and they are very happy with the quality. So not only in Ghana that we’re proud to be ‘Made in Ghana’, outside Ghana the people also refer to us as ‘Made in Ghana’, he added. We have got to a point of choosing our slogan thus ‘Proudly Made in Ghana’. So this is quite impressive – I’m not trying to put the competition down but this something very positive to appreciate more locally and for all of us to be doing business together and support the economy”, he reiterated.
During the night some clients receive trophies in various categories for their outstanding contribution to the growth of the business. The firm is also embarking on a change journey to their brands and it is expected to excite clients, the market and their distribution channels. Ghandour Cosmetics produces a range of skin and hair care products in West Africa. The company also operates in Togo, Mali, Burkina Faso, Benin, Gambia, Tanzania, Nigeria, Ivory Coast, Ethiopia and Mozambique.