The search for Ghana’s sweetheart to represent the nation on the international stage of the Miss Universe will begin soon with the hastage ‘Boss Queen’, the organization announced. Explained by the franchise itself, Boss Queen is a modern-day translation of confidently beautiful. The goal is to incite in the young girls the spirit of self-trust and the exceptional ability of believing in themselves to take on the universe as future leaders.
To fuel the thirst of loyal followers of the beauty pageant of it’s big comeback, director of the contest, Menaye Donkor who also won the same pageant in 2004, has assembled herself together with the last two former Queens, Ruth Quashie (2017) and Akpene Diata Hoggar (2018) as front-runners of the campaign shoot. A strategy which is understable since it can only take the real Queens of the game to draw all attention back to the pageant after a year break following last year’s no show.
Since the start of the pageant in 1991, the highest position Ghana has placed was in 1999 when Akuba Cudjoe made it to the top 10. Next to Akuba is Ruth who gave Ghana a slot in the top 16 finalists lineup. With the all black woman power look from hair to the suit opted by the three Queens for the campaign shoot sends the 2020 message is loud and clear, a Boss Queen to the rescue.