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Waxprint Media to Host Africa Luxury Dialogue 2020 at Kempinski Accra

Public Relations firm, Waxprint Media will host the Africa Luxury Dialogue on Wednesday, 20th February 2020 at Kempinski Gold Coast City Hotel Accra, Ghana. The strictly by invitation forum is aimed at bringing luxury brands and enthusiasts together to share insights, experience and vision of the luxury landscape in West Africa. The program will feature a panel discussion with representatives from international brands including Manish Niambar, General Manager of Kempinski Accra; Asad Nasir, CEO of Silver Star Auto/Mercedes-Benz; Viola Labi, General Manager of Versace Collection; Amanda Faure, Brand Ambassador of Remi Martin and moderated by Roberta Annan, Managing Partner at Roberta Annan Capital Partners.

Intimate Dialogue from emerging African luxury brands and entrepreneurs and thought leaders will highlight the experience of building a luxury brand on the continent featuring: Fred Deegbe (Heel the World), Jewel Arthur (Cr8Africa/Afropolitan Designs), Ken Kweku Nimo (Author of Luxury Fashion in Africa: History, Brands and Comtemporary Issues), Wellington Baiden, (Portal Forest Estate) Zainab Ashadu ((Zashadu) Aldo Manfreda (Casa Trassaco).

Africa is said to contribute significantly to the global luxury market with a growth rate of an estimated 5.6 per year, one of the highest in the world. The Africa luxury dialogue is a celebration and exploration of the luxury industry in West Africa, both international and indigenous. We’re excited to bring this exciting conversation to Ghana with some of the world’s most prestigious brands and personalities and voices that shape the narratives and concepts of luxury in our region; shares Muhammida El Muhajir, the Director of Strategy at Waxprint Media who has worked with clients such as Jaguar, Land Rover, Louis XIII and Pernod Ricard in West Africa.

The program will be the first of its kind in Ghana and will open with a morning reception to launch the opening of the Silver Star Auto’s Peugeot and Citroen showroom and then followed at the Galleria Mall with a Mercedes-Benz exhibition, panel and brand dialogue presentations, refreshments by Moments Premium Chocolates and will conclude with a cocktail session compliments of Remi Martin. The Africa Luxury Dialogue is produced with the support of Air France KLM airlines.

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